Verified by Psychology Today
How do you get people to think and behave a little differently? There are subtle ways to press your agenda without turning everyone off. In the area of persuasion, Robert Cialdini, professor emeritus at Arizona State University, may well be the expert to note.
Cognition refers, quite simply, to thinking. There are the obvious applications of conscious reasoning—doing taxes, playing chess, deconstructing Macbeth—but thought takes many subtler forms, such as interpreting sensory input, guiding physical actions, and empathizing with others.