Artificial Intelligence
Will Digital Immortality Enable Us to Live Forever?
Artificial intelligence is changing the way we live, connect, and grieve.
Posted August 20, 2022 Reviewed by Vanessa Lancaster
Key points
- Digital immortality refers to uploading, storing, or transferring a person's personality into a digital entity or cyberspace.
- As the technology of digital immortality becomes more popular and available, people will find new ways of using AI-generated digital personas.
- Researchers are currently studying human-AI social relationships, and the psychological impacts are not yet entirely known.

A grieving mother meets her daughter in a virtual world. A Holocaust activist speaks at her own funeral using AI-powered video technology. Nirvana released a "new" AI-generated song, "Drowned in the Sun," decades after the death of Kurt Cobain. Holograms of late music icons perform for live audiences.
These are all real events, not science fiction. Artificial intelligence (AI), including deep learning methods such as neural networks, is making digital immortality more of a reality each day.
Digital immortality refers to the concept of uploading, storing, or transferring a person's personality into something digital, such as a computer, virtual human, digital avatar, or robot.
Digital immortality was predicted by technologists decades ago.
In 2000, Microsoft researchers Gordon Bell and Jim Gray published the paper “Digital Immortality” and posited that it would become a reality during this century. In the same year, Raymond Kurzweil, an American inventor and computer scientist, predicted that by 2030, we would have the means to scan and upload the human brain and re-create its design electronically.
Timothy Leary, a psychologist known for his advocacy of psychedelics, wrote in Design for Dying, "If you want to immortalize your consciousness, record and digitize." A futuristic version of digital immortality is the hypothetical concept that technology will eventually allow us to upload one's consciousness, thoughts, and whole "identity" into a digital brain that can persist indefinitely.
In the television series Upload, humans can “upload" themselves into a virtual afterlife. But the "mind uploading" process is still very much in the air. Some startups have suggested they have a way to "back up" your brain, but the process would be fatal. There are also thornier philosophical questions of personal identity and whether consciousness is even transferable in the first place.
Other forms of digital immortality exist today. Maggie Savin-Baden and David Burden define digital immortality as an active or passive digital presence of a person after their death and refer to two categories of digital immortality: one-way and two-way.
One-way immortality is the passive "read-only" digital presence of people after death, such as static Facebook memorial pages.
Two-way immortality includes interactive digital personas, such as chatbots based on real people or interactive digital avatars trained on real people's data. In the Black Mirror episode "Be Right Back," a widow meets and interacts with a virtual version of her late husband–a concept that inspired the programming of "griefbots," or bots that can interact and respond like loved ones after their death.
After losing her close friend in 2015, Eugenia Kuyda created the startup project Luka, a chatbot that interacted and responded like her friend. Kuyda later went on to create Replika, a chatbot program that learns and mimics the user's language style. Users can also use Replika to create personalized “AI friends" or digital companions. Griefbots and "human-AI" social relationships are actively being studied, and the long-term psychological impact of human-AI social relationships is not entirely known.
Savin-Baden and Burden have identified three categories of digital immortality "creators":
- Memory creators–digital memorialization of someone before and/or after their death, not typically made by the person.
- Avatar creators–interactive digital avatars with some ability to conduct a limited conversation, with minimal likelihood of being mistaken for someone who is a live human (virtual humanoid).
- Persona creators–digitally interactive personas that evolve and can interact with the world, high likelihood of being mistaken for a live human (virtual human, chatbot, griefbot).
AI-powered digital personas are not just for the dead.
As the technology for digital immortality expands, companies and celebrities are increasingly finding ways of using their AI selves when they are still alive. Spotify created an immersive AI experience that offered fans a personalized "one-on-one" experience with the digital version of The Weeknd. Digital Deepak, an AI version of wellness figure Deepak Chopra, can lead a meditation. By collaborating with StoryFile, William Shatner made an interactive AI version of himself that can answer questions.
In my interactive, immersive play, Elixir: Digital Immortality, based on a fictional AI tech startup that offers AI-powered digital twins, a surprising user feature request from the audience came up repeatedly–people were curious to meet their AI digital persona while still alive. The idea of leaving an AI version of oneself as a legacy to others received a more lukewarm response, except in the case of educating and preserving stories for future generations. Users will likely find new ways to integrate their AI personas into daily life.
The expansion of digital immortality and the popularization of AI-created virtual personas raises a range of psychological, philosophical, ethical, and legal issues.
- How will human-AI interactions emotionally affect us? What are the potential uses for having a digital persona while one is alive?
- Will the creation and use of AI digital personas become socially accepted and integrated into daily life like social media profiles?
- Will people be alerted to the fact they are interacting with or viewing an AI persona?
- What are the ethical limits of using one's own AI persona? What about usng other people's AI persona without their consent?
- Who owns and manages the digital persona, its data, and any profits from its activity? Will it become a part of one's digital estate?
- How would data security and privacy be ensured? How does one prevent the unauthorized use of a digital persona, including deepfake videos?
- Does leaving a digital version of oneself interfere with the grieving process for others? Does having an AI help preserve one's legacy? How will AI digital personas transform the grieving process, and how will they fit into existing cultural rituals?
These questions are increasingly relevant as this technology advances and becomes more a part of our everyday lives.
Copyright © 2022 Marlynn Wei, MD, PLLC
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References
Bassett DJ. (2015). Who wants to live forever? Living, dying and grieving in our digital society. Soc Sci 4, 1127–1139. Crossref, Google Scholar
Brooker, C. (2013). Be Right Back. Black Mirror [TV Episode]. United Kingdom: Channel 4.
Savin-Baden, M. & Burden D. (2019) Digital Immortality and Virtual Humans. Postdigital Science and Education 1, 87-103.
Savin-Baden, M., Burden, D. & Taylor, H. (2017). The Ethics and Impact of Digital Immortality. Knowledge Cultures 5(2).
Sisto, D. (2020). Online Afterlives: Immortality, Memory, and Grief in Digital Culture. Cambridge, MA: MIT Press.