Recent Posts

The Psychology of Emotional Shopping

Anyone can fall prey to emotional shopping, especially during rough times. With a better understanding how marketers target our psychology, we can make purchases more rationally.

Anyone can fall prey to emotional shopping, especially during rough times. With a better understanding how marketers target our psychology, we can make purchases more rationally.

Why Crypto Memes Hijack Your Brain, and How to Resist

From Dogecoin to Shiba Inu, meme coins are everywhere. But are they smart investments? Learn how viral trends manipulate your brain and how you can make informed choices.

From Dogecoin to Shiba Inu, meme coins are everywhere. But are they smart investments? Learn how viral trends manipulate your brain and how you can make informed choices.

How to Stay Sane This Valentine’s Day

Many couples split up around Valentine’s Day. Here’s how to avoid disappointment and find romance.

Many couples split up around Valentine’s Day. Here’s how to avoid disappointment and find romance.

Can a Brand Be Your Friend?

Can brands be your friends? Let's consider the science of brand relationships and why they feel so personal.

Can brands be your friends? Let's consider the science of brand relationships and why they feel so personal.

How Predictive Processing Changes Brand Perceptions

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

Attention Shoppers! What You Need to Know About Advertising

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

Can Romantic Options Strengthen Existing Relationships?

Partners exposed to tempting alternatives are often reminded to be grateful for what they have.

Partners exposed to tempting alternatives are often reminded to be grateful for what they have.

The Real Deal: Why Authenticity Captivates Us

Groundbreaking research underscores the impact of experiencing authentic versus fake art.

Groundbreaking research underscores the impact of experiencing authentic versus fake art.

The Psychology of Pricing

Melina Palmer’s "The Truth About Pricing" reveals how psychology drives pricing, helping businesses shift focus from numbers to value, storytelling, and buyers' sense of self.

Melina Palmer’s "The Truth About Pricing" reveals how psychology drives pricing, helping businesses shift focus from numbers to value, storytelling, and buyers' sense of self.

The Problem With Tradition

Traditions connect us to our roots, but do they always make us happier?

Traditions connect us to our roots, but do they always make us happier?

Breaking Up Is Hard to Do: My Struggle With Deaccession

Letting go of a collection isn’t just a logistical challenge—it’s an emotional journey. Here's how to get started.

Letting go of a collection isn’t just a logistical challenge—it’s an emotional journey. Here's how to get started.

Do Facebook Reposters Read Beyond the Headlines?

Don't assume that articles reposted by friends on social media represent what they stand for. They may not have even read them, recent research suggests.

Don't assume that articles reposted by friends on social media represent what they stand for. They may not have even read them, recent research suggests.

Is Modern Technology Making Us Rude?

If you've ever found yourself on the phone screaming at your bank's chatbot, you already have some insight into the ways modern communication fails to align with our evolutionary past.

If you've ever found yourself on the phone screaming at your bank's chatbot, you already have some insight into the ways modern communication fails to align with our evolutionary past.

Should You Go Vegan This Veganuary?

Going vegan for a month might be a powerful tool to show you which of your food habits still work for you, and which ones are due for a change.

Going vegan for a month might be a powerful tool to show you which of your food habits still work for you, and which ones are due for a change.

Underconsumption Core: Just Another Fad?

"Underconsumption core" refers to people who wish to reduce how much they consume. Here's why we should care.

"Underconsumption core" refers to people who wish to reduce how much they consume. Here's why we should care.

Consumption Detox

Overwhelmed by holiday expenses? Discover easy steps to embrace a consumption detox and regain control.

Overwhelmed by holiday expenses? Discover easy steps to embrace a consumption detox and regain control.

There’s a High Cost to the Frictionless Customer Experience

Discover why purchase automation’s “frictionless” promise may cost us the human connections vital to happiness, resilience, and belonging.

Discover why purchase automation’s “frictionless” promise may cost us the human connections vital to happiness, resilience, and belonging.

Does Giving Late Gifts Harm Your Relationships?

How do recipients feel about receiving a late gift? The answer might surprise you.

How do recipients feel about receiving a late gift? The answer might surprise you.

Collecting Christmas: Holiday Enthusiasm and Collecting Are Intertwined

The Christmas holiday is both a thematic focus and a meaningful outlet for innate collecting tendencies.

The Christmas holiday is both a thematic focus and a meaningful outlet for innate collecting tendencies.

How to Become a Famous Author

Using the behaviorally informed work of Cass Sunstein to understand how an author recently became a bestseller through a viral social media post.

Using the behaviorally informed work of Cass Sunstein to understand how an author recently became a bestseller through a viral social media post.

How I Got Sucked Into One-Click Convenience

A Personal Perspective: I have always intended to live my life with as small a footprint as I could—buying minimally, locally, and used. But I got sucked in by the convenience of the click.

A Personal Perspective: I have always intended to live my life with as small a footprint as I could—buying minimally, locally, and used. But I got sucked in by the convenience of the click.

Should You Use Artificial Intelligence to Make Shopping Lists?

Should you use AI to help you come up with ideas on what to buy for loved ones this Christmas? Here is evidence of why you may not want to do it.

Should you use AI to help you come up with ideas on what to buy for loved ones this Christmas? Here is evidence of why you may not want to do it.

Why Gaming Should Be a Tactile Experience

There should be more to gaming than meets the eye. To create a full immersive experience gamers need tactile input.

There should be more to gaming than meets the eye. To create a full immersive experience gamers need tactile input.

The Power of Gifting

Gifts can strengthen bonds, show care, or create lasting memories. But they can also cause strain when misunderstood or poorly chosen.

Gifts can strengthen bonds, show care, or create lasting memories. But they can also cause strain when misunderstood or poorly chosen.

The Psychological Drawbacks of Digital Comfort

The digital world tends to conform to what we already enjoy. What are we missing when we avoid discomfort?

The digital world tends to conform to what we already enjoy. What are we missing when we avoid discomfort?

Is Trump Using Psychological Biases in His Cabinet Picks?

The door-in-the-face tactic, though generally less effective than the foot-in-the-door, does work sometimes. Could it advance controversial political nominations toward approval?

The door-in-the-face tactic, though generally less effective than the foot-in-the-door, does work sometimes. Could it advance controversial political nominations toward approval?

Conspicuous Consumption: The Art World Goes Bananas

A wealthy entrepreneur buys a banana for $6.2 million and then eats it at a press event. How can we make sense of this apparent monied madness?

A wealthy entrepreneur buys a banana for $6.2 million and then eats it at a press event. How can we make sense of this apparent monied madness?

Are You Gaslighting the Psych Dictionary?

“That narcissist gaslighted me, triggering my trauma!” Here’s why psych lingo, accurate or not, is trending in common conversations.

“That narcissist gaslighted me, triggering my trauma!” Here’s why psych lingo, accurate or not, is trending in common conversations.

The Rent vs Buy Decision You Won’t Regret

Two people with identical financial profiles might make radically different choices: one might see a house as an anchor, the other as a potential ball and chain.

Two people with identical financial profiles might make radically different choices: one might see a house as an anchor, the other as a potential ball and chain.

A Good Time for Dietary Change?

How we can use daily, monthly and seasonal patterns in food choice for healthy and sustainable change.

How we can use daily, monthly and seasonal patterns in food choice for healthy and sustainable change.