B.F. Skinner is not nearly as famous as Freud, and if you Google his name you won't find nearly as many hits as you will even for Jean Piaget. And yet it could be argued that his influence on childrearing, management, education, and self-help goes well beyond both of those fellow 20th century greats. (For example, how many people realize that when they use "time-out" with a child, this is based on Skinner's work?) I often wonder why Skinner is not more famous -- I still meet people who have never heard of him -- and I can probably come up with many reasons. But the case can be made that his view of human behavior, even though it fell short in certain very important areas, can better explain the world and its problems than any other, and offer some of the best solutions for solving these problems as well.