Behavioral Economics

Essential Reads

The Latest

Behavioral Economics Blogs

  • Talya Miron-Shatz, Ph.D.

    Baffled by Numbers

    Navigating information towards better health decisions
  • Dan Goldstein

    Decisions, Decisions

    Not What to Decide, but How
  • Evolved Primate

    Identity, decision making and human behavior from an integrated social science perspective.
  • David Adler

    Gut Instincts

    Investigating when trusting your intuition works, and when trusting it is a complete disaster.
  • John Rutledge

    Lessons from a Road Warrior

    How to succeed in the worst economic times.
  • John Nofsinger

    Mind on My Money

    How to invest wisely
  • Simon Feuerman

    My Mother, My Father, My Money

    Money and its loaded issues.
  • Steve Booth-Butterfield

    Persuade Me

    How to argue your point.
  • Dan Ariely

    Predictably Irrational

    Investigating the Hidden Forces that Shape Our Decisions
  • William Poundstone, Photo: Russel Taylor

    Priceless

    The myth of fair value--and how to take advantage of it.
  • Barry Schwartz

    The Choices Worth Having

    How people make decisions, and how they should make decisions.
  • Kit Yarrow

    The Why Behind the Buy

    Understanding consumerism and why we buy.
  • David Hirshleifer

    What Lies Beneath

    The psychological basis of economic, financial, and social behavior

Behavioral Economics Basics

Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be.

Go to the Behavioral Economics Basics page for more on Behavioral Economics including:

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