What factors make people more creative? One school of thought is that people are most creative when they are comfortable. For example, people and companies are often more likely to take risks when times are good and there is a cushion to fall back on if a creative venture fails. On the other hand, we also believe that "Necessity is the mother of invention," and so the need to avoid a real problem may spur people to be more innovative in their thinking.

They can't both be right, can they? Read More