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Nathalie Nahai

About

Nathalie Nahai is a Web Psychologist and best-selling author of Webs of Influence: The Psychology of Online Persuasion.

With a background in psychology and web design, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. Nathalie helps businesses to psychologically optimise for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include eBay, Google, Lund University and Harvard Business Review).

She is also a member of #OgilvyChange, you’ll find her tweets @TheWebPsych and her blog at TheWebPsychologist.com.

Books by Nathalie Nahai
Recent Posts
3 Neuroscience Secrets For Persuasive Marketing.
If you're in marketing, it's your job to help your business succeed by promoting its products or services. In this post I'll outline three key neuroscience facts you need to know and leverage to create really persuasive, effective marketing campaigns.
Why Your New Year's Resolutions Won't Work
I've never been a fan of resolutions, and as it turns out the best way to break bad habits (and make good, new ones) is actually not to make any resolutions at all... Here are two psychological tricks you can use to acheive the results you want.
Sex, Love, and Gaming—What Games Reveal About Relationships

This week I interviewed Dr. Esther MacCallum Stewart, an author and senior lecturer at Surrey University, on sexuality, gender, love and relationships in online gaming.

This week I interviewed Dr. Esther MacCallum Stewart, an author and senior lecturer at Surrey University, on sexuality, gender, love and relationships in online gaming.

Psychological Tricks That Persuade Your Brain to Buy

Although we like to think that we’re rational, when it comes to purchase decisions, we’re not very good as human calculators. Roger Dooley explains why.

Although we like to think that we’re rational, when it comes to purchase decisions, we’re not very good as human calculators. Roger Dooley explains why.

The Secret Behind Viral Videos

Phil Nottingham, expert in creating persuasive video content, highlights three key reasons why video as a form can be used to dramatic effect online.

Phil Nottingham, expert in creating persuasive video content, highlights three key reasons why video as a form can be used to dramatic effect online.

Trust, Persuasion and Manipulation

What's the difference between persuasion and manipulation? Discover how to use psychological rapport-building techniques in this revealing interview with Robin Dreeke, head of the behavioural analysis unit at the FBI.

What's the difference between persuasion and manipulation? Discover how to use psychological rapport-building techniques in this revealing interview with Robin Dreeke, head of the behavioural analysis unit at the FBI.

3 Key Steps to Increase Your Conversion Rates

I recently had the pleasure of interviewing Dr. Karl Blanks, Co-Founder of Conversion Rate experts, for my podcast on the secret psychology of persuasion. We had a fantastic discussion in which he revealed some of the top strategies, tips and conversion techniques he uses to help his clients convert more customers online. Here are his top 3.

I recently had the pleasure of interviewing Dr. Karl Blanks, Co-Founder of Conversion Rate experts, for my podcast on the secret psychology of persuasion. We had a fantastic discussion in which he revealed some of the top strategies, tips and conversion techniques he uses to help his clients convert more customers online. Here are his top 3.

iPint
How to Sell Online to Indulgent vs Restrained Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Indulgence vs Restraint, the sixth and last of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Indulgence vs Restraint, the sixth and last of Geert Hofstede's cultural dimensions.