Consumer Behavior

Anxiety

Google Glass is Going to Blind You: But Don't Worry

Philip Graves on May 26, 2013

Wearing Google Glass could distract your mind with disastrous consequences, apparently. Although someone thought trains would be lethal to travel on and some people thought turning on the Large Hadron Collider would be the end of civilisation.

Wearing Google Glass could distract your mind with disastrous consequences, apparently. Although someone thought trains would be lethal to travel on and some people thought turning on the Large Hadron Collider would be the end of civilisation.

Unconscious

Five Reasons We Impulse Buy

Philip Graves on March 19, 2013

Is your house full of products that you don't use? Why do we keep buying things we don't need? The answer lies in your unconscious mind and how retailers exploit it.

Is your house full of products that you don't use? Why do we keep buying things we don't need? The answer lies in your unconscious mind and how retailers exploit it.

Diet

The Secret to Losing Weight

Philip Graves on March 12, 2013

As someone who spends his working life studying consumers and, in particular, their unconscious minds, I often reflect on the difficulty of eating a healthy diet. A recent observation caused me to wonder if there might be a better way of influencing yourself to make better choices when you eat.

As someone who spends his working life studying consumers and, in particular, their unconscious minds, I often reflect on the difficulty of eating a healthy diet. A recent observation caused me to wonder if there might be a better way of influencing yourself to make better choices when you eat.

Unconscious

The Funniest Market Research Finding I've Ever Read

Philip Graves on March 7, 2013

Often market research is funny in hindsight, when it reveals how wrong it can be. Sometimes the questions themselves are so silly they're funny even before anyone answers them.

Often market research is funny in hindsight, when it reveals how wrong it can be. Sometimes the questions themselves are so silly they're funny even before anyone answers them.

Unconscious

Ban Government Before You Ban Nudges

Philip Graves on March 4, 2013

People are understandably concerned about the ways in which government and regulators might be applying so-called nudge theory to their lives. But is arguing against nudge-style tactics, just an argument for less effective government?

People are understandably concerned about the ways in which government and regulators might be applying so-called nudge theory to their lives. But is arguing against nudge-style tactics, just an argument for less effective government?

Environment

Is the Green Campaign Over?

Philip Graves on March 3, 2013

Robert Swan, a man who formed a company dedicating to preserving the Antarctic, has said that the current messages climate change aren't working. Consumer psychologist Philip Graves explores why we might not have responded to the campaign.

Robert Swan, a man who formed a company dedicating to preserving the Antarctic, has said that the current messages climate change aren't working. Consumer psychologist Philip Graves explores why we might not have responded to the campaign.

Heuristics

Feeding the Kids Horsemeat

Philip Graves on March 1, 2013

Discovering that horsemeat has been substituted for beef in some of the food we buy is shocking: so is the fact that most people carry on buying it.

Discovering that horsemeat has been substituted for beef in some of the food we buy is shocking: so is the fact that most people carry on buying it.