Susan Weinschenk has a Ph.D. in Psychology and over 30 years experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books. Her work includes applying psychology to the design of presentations, websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Her clients call her “The Brain Lady” because she reads and writes about how the brain works. Dr. Weinschenk is the founder of the Weinschenk Institute.