Sai Gaddam, Ph.D., conducted his doctoral research at Boston University on biologically inspired models of machine learning. He collaborated with Hewlett-Packard to design nanoscale processors that mimic noisy, massively parallel brain computations, and now offers his data mining expertise to companies looking to understand customer preferences. He splits his time between Boston and Hyderabad, India.

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A Billion Wicked Thoughts

What Really Turns People On? Men and women haven't been honest. What they say they like is often quite different from what they look for when nobody is watching. But how can we learn the truth?

Ogas and Gaddam analyzed a billion web searches, a million Web sites, a million erotic videos, a million erotic stories, millions of personal ads, tens of thousands of digitized romance novels, and much more. Is your partner telling you what really turns him on? Is your partner faking her pleasure? And just how unusual are your own desires? 

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