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Raj Raghunathan, Ph.D.

Raj Raghunathan, Ph.D.

Raj Raghunathan, Ph.D., is an Associate Professor affiliated with the Department of Marketing at the University of Texas McCombs School of Business. He is interested in affect and decision making, hedonic and utilitarian consumption, and consumer behavior. He is associated editor at the Journal of Consumer Psychology and on the editorial boards of Journal of Marketing and Journal of Consumer Psychology.

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