Peter McGraw, Ph.D.

An expert in the interdisciplinary field of judgment, emotions, and decision making, Dr. Peter McGraw is an Associate Professor at the University of Colorado Boulder, where he directs the Humor Research Lab (aka HuRL). He holds appointments in marketing at the Leeds School of Business and in social psychology in the Department of Psychology and Neuroscience. He teaches courses in decision making, consumer behavior and advertising, but lately he has teamed up with Joel Warner on a global expedition to understand exactly what makes things funny.