Pamela Brown Rutledge, Ph.D., M.B.A.

Pamela Brown Rutledge, Ph.D., M.B.A., is Director of the Media Psychology Research Center. She is a speaker, writer and researcher. Her expertise is in the psychological experience of immersive technologies, the impact on individual and group behaviors of social and mobile networks and subjective user experience of flow and efficacy. Through Transmedia Associates, Rutledge provides transmedia storytelling workshops for organizations and branding campaigns. Rutledge is an academic consultant and adjunct faculty in the new Leadership Psychology and Media Psychology programs at the Massachusetts School of Professional Psychology (MSPP) and adjunct faculty at Fielding Graduate University, teaching media psychology, transmedia storytelling, positive psychology, visual design, and the psychology of social media and emerging technologies. She is also a member of the advisory board of the Internet Marketing Certificate program and instructor of audience profiling and transmedia storytelling for marketing at UC Irvine Extension. Rutledge is the editor of the Media Psychology Review, an online journal dedicated to bridging the research-practice gap to expand the frontiers of Media Psychology across traditional and emerging technologies.

Rutledge's current research focuses on technology's impact on individual agency, self-efficacy,and the balance between autonomy and collaboration in a participatory culture. Recent research involved the impact of the new media environment on creating community, the use of technology to promote self-efficacy and intrinsic motivation, and the role of pop culture in providing social validation.  Rutledge has also done research examining the impact of media on measures of cooperation and conflict between the U.S. and China using the Olympics as a focal point.