Pamela B. Rutledge, Ph.D., M.B.A.

Pamela Rutledge

Pamela Rutledge, Ph.D., M.B.A., is Director of the Media Psychology Research Center. She is a speaker, writer and researcher. Her expertise is in the narrative experience of immersive technologies, the impact on individual and group behaviors of social and mobile networks and subjective user experience of flow and efficacy. Rutledge works with organizations on a number of media projects, from internal communications to branding campaigns. Rutledge is adjunct facultyin the Leadership Psychology program and faculty director of the Media Psychology program at the Massachusetts School of Professional Psychology (MSPP) and adjunct faculty at Fielding Graduate University.  She teaches courses in branding through storytelling, audience profiling, and storytelling for corporate social responsibility strategies. She is also a member of the advisory board of the Internet and Social Media Marketing Certificate program and instructor of audience profiling and transmedia storytelling for marketing at UC Irvine Extension. Rutledge is the editor of the Media Psychology Review, an online journal dedicated to bridging the research-practice gap to expand the frontiers of Media Psychology across traditional and emerging technologies.

Rutledge's current research focuses on technology's impact on storytelling, individual self-efficacy,and the balance between autonomy and collaboration in a participatory culture. Recent research involved the impact of the new media environment on creating community, the use of technology to promote self-efficacy and intrinsic motivation, and the role of pop culture in providing social validation.  Rutledge has also done research examining the impact of media on measures of cooperation and conflict between the U.S. and China using the Olympics as a focal point.

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Positively Media

Using technology to communicate, connect and flourish in a transmedia world