Nancy Ridgway, PhD

Nancy M. Ridgway is a reformed compulsive buyer and a Professor of
Marketing in the Business School at the University of Richmond (since
2001). In the Business Week rankings just out for 2010, the University of
Richmond business undergraduate program was ranked 15th in the country.
Prior to working at the University of Richmond, she was a professor at
Louisiana State University and the University of Colorado at Boulder. She
got her B.B.A., MBA and Ph.D. degrees from the University of Texas at
Austin, all in marketing.

Her research interests lie in the area of consumer behavior. She studies
consumers who are a little bit different than regular consumers. Her
particular interests are use innovators (who use products more creatively
than others), consumers who shop as a hobby (at malls, craft shows, etc.),
are compulsive buyers, compulsive collectors, and hoarders. She has
published in the Journal of Consumer Research, the Journal of Marketing
Research, the Journal of Retailing, the Journal of the Academy of Marketing
Science and many other academic publications. She is on the Editorial
Review Boards of the Journal of the Academy of Marketing Science and the
Korean Journal of the Academy of Marketing Science. She also reviews for
many other journals. Her research on compulsive buying has been mentioned
in Time, Fortune, and Money magazines, the Wall Street Journal, the Los
Angeles Times, Science Daily, Live Science, NewsRX Health, Psychology &
Sociology, Big Biz, and on the ABC Nightly News, among others.

Her teaching expertise lies in consumer behavior (the study of how and why
consumers buy) and integrated marketing communication (marketing
promotion). She has also taught marketing management at the MBA level and
the history of marketing thought at the Ph.D. level. Over the course of
her career, she has won seven teaching awards, including two at the
University of Richmond.