Liraz Margalit, Ph.D.

Liraz Margalit, Ph.D., is the Customer Experience Psychologist at ClickTale. She analyzes online consumer behavior from a psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior.  She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia). In addition, she worked as a research Fellow with an interdisciplinary military think tank, consulting the most senior levels at IDF GHQ with regard to planning, strategy, concept development, etc.  Dr. Margalit is a lecturer at the IDC and holds a Doctorate in psychology from the University of Haifa. 

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Behind Online Behavior

This blog deals with online consumer behavior from psychological perspective. It integrates between psychological findings and online behavior, trying to shed light on the mind of the costumer. The blog encompasses cognitive psychology, neuroscience, behavioral economics and social psychology. We will see how each of these domains integrates in the digital experience showing different aspects of the human mind and behavior.