Lawrence R. Samuel, Ph.D.

Larry Samuel, Ph.D.

Lawrence R. Samuel, Ph.D., is the founder of Culture Planning LLC, a Miami- and New York-based resource offering cultural insights to Fortune 500 companies. Larry holds a Ph.D. in American Studies and was a Smithsonian Institution Fellow. His books include Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Supernatural America: A Cultural History, Sexidemic: A Cultural History of Sex In America, Shrink: A Cultural History of Psychoanalysis in America, and Death American Style: A Cultural History of Dying in America.

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Psychology Yesterday

"Psychology Yesterday: Stories from America's Behavioral Past" visits interesting sites of America's fertile psychological landscape of the past.  The blog focuses on five subjects that have played an integral role in individuals' lives and, in a larger sense, the nation's cultural history: psychoanalysis, sex, the supernatural or paranormal, death, and motivation research (a Freudian-based technique that was the darling of Madison Avenue in the 1950s).  Via "Psychology Yesterday," we gain a greater understanding of the role of psychology in everyday life in America.