Kit Yarrow, Ph.D.

Kit Yarrow is Chair of the Psychology Department, Nigel T. Miner Professor of Business and 2009 Outstanding Scholar at Golden Gate University in San Francisco. Her book, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail (Wiley, 2009), was described by Publisher's Weekly as "a must-read for all who hope to keep their companies relevant and viable."

Kit's a frequent speaker on consumer trends, Generation Y and the psychology of consumers to both industry and academic audiences. She's delivered keynote speeches and presentations to Cisco, Vogue, Stanford, Wharton Business School, The Commonwealth Club, The American Psychological Association and dozens of other industry and trade organizations. Kit's also conducted research for businesses including General Electric, Del Monte, AAA and Nokia.