Hal E. Hershfield, Ph.D.

Hal E. Hershfield, Ph.D. is an Assistant Professor of Marketing at New York University's Stern School of Business. He also has an affiliated appointment in NYU's Psychology Department. Hershfield’s research focuses on judgment and decision-making and behavioral economics, with a specific interest in how thinking about time can strongly impact decision-making and emotional experience. His work has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Marketing Research, and the Journal of Experimental Psychology: General. Professor Hershfield’s research has been featured on ABC World News, The New York Times, NPR, The Financial Times, The Wall Street Journal, The Economist, and Forbes.

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The Edge of Choice

What affects us when we decide?