Gregory Berns, M.D., Ph.D. is the Distinguished Professor of Neuroeconomics at Emory University, where he directs the Center for Neuropolicy. He is also a Professor in the Economics Department and a founding member of the Society for Neuroeconomics.
Dr. Berns graduated cum laude in physics from Princeton University, received a Ph.D. in biomedical engineering from the University of California, Davis and an M.D. from the University of California, San Diego. He is the author of Satisfaction: The Science of Finding True Fulfillment (Henry Holt & Co., 2005) and Iconoclast: What Neuroscience Reveals About How To Think Differently (Harvard Business School Press, 2008), which was named one of the best business books of 2008 by Fast Company.
Dr. Berns specializes in the use of brain imaging technologies to understand human motivation and decision-making. Current projects include the biology of decision making and how peer pressure affects the brain. He also uses neuroimaging to understand moral decision making.
He has received numerous grants from the National Institutes of Health, National Science Foundation, and the Department of Defense and has published over 50 peer-reviewed original research articles, in such journals as Science, Nature, and Neuron.
Dr. Berns’ research is frequently the subject of popular media coverage including articles in the New York Times, Wall Street Journal, Money, Oprah, Forbes, The Financial Times, The New Scientist, Wired, Washington Post, Chicago Tribune, International Herald Tribune, and Los Angeles Times. He speaks frequently on CNN and NPR, and has been profiled on ABC’s Primetime and CBS’s Sunday Morning.