Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. He is the executive director of the Master of Science in Marketing Program and assistant professor of Marketing and Innovation at the University of Cincinnati. He is an educator and practitioner in the fields of persuasion, innovation and social media.
Boyd spent seventeen years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. He founded and directed J&J's Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd's focus was on raising competencies in the areas of strategic marketing, product innovation and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd served as an officer in the United States Air Force and completed distinguished tours of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command.
Boyd graduated from the United States Air Force Academy with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago.
Creativity hides inside the box, not outside as many believe. For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the DNA of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Using these patterns in a systematic way allows anyone to boost their creative output--on demand.