Brent McFerran, Ph.D.

Brent McFerran, Ph.D., is an assistant professor of marketing at the Ross School of Business, University of Michigan. His research examines social and interpersonal influences on how we act, feel, and behave. His research has been published in leading outlets in marketing and social psychology, and has been featured in numerous media outlets on every continent, including: The New York Times, Time, Harvard Business Review, NPR, BBC, Financial Times, Time, National Post, Los Angeles Times, MSNBC, Toronto Star, CBC, ABC News, Yahoo News, Fox News, Daily Mail, Globe and Mail, Daily Telegraph, Weight Watchers, Cosmopolitan, Self, Allure, Science Daily, Women’s Health, China Daily, Sydney Morning Herald, UPI, Fitness, Reuters Health, and Prevention.