Brent McFerran, Ph.D.

Brent McFerran

Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University. His research examines social and interpersonal influences on how we act, feel, and behave. His research has been published in leading outlets in marketing and social psychology, and has been featured in numerous media outlets on every continent, including: The New York Times, Time, Harvard Business Review, NPR, BBC, Financial Times, Time, National Post, Los Angeles Times, MSNBC, Toronto Star, CBC, ABC News, Yahoo News, Fox News, Daily Mail, Globe and Mail, Daily Telegraph, Weight Watchers, Cosmopolitan, Self, Allure, Science Daily, Women’s Health, China Daily, Sydney Morning Herald, South China Morning Post, UPI, Fitness, Reuters Health, and Prevention.

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I'll Have What She's Having

Musings about consumer psychology and how others affect what we do.

Research Papers by Brent McFerran, Ph.D.