The Wisdom of Crowds

The science of crowd-sourcing, the herd mentality, and groupthink.

Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be.

Personality

Questions of personality have vexed mankind from the dawn of personhood: can people change? How do others perceive me? What is the difference between normal and pathological behavior? One's personality is so pervasive and all-important that it presents a clinical paradox of sorts: it is hard to assess our own personality, and impossible to overlook that of others.