The currency of our day has shifted, over the last 10 years. This generation of students has not only grown up online, but with texts, Twitter, Facebook, Instagram, and all sorts of social media outlets. When you step back and examine what they’re really after—it isn’t money. (Although money’s always nice to have, mom and dad have a supply of that already). The currency of Generation iY is much more rare.
They want someone’s ear.
Stop and look at how so many young people measure themselves. It’s about friends and “Likes” on Facebook. It’s about followers on Twitter. It’s about views on YouTube. It’s about responses to blogs. It’s about the “ping” they hear every time they get a text. When it happens a squirt of dopamine flows through their system. I know students who create videos to post, not because they feel they have something to say, but in an attempt to accumulate as many viewers as possible. They crave knowing who and how many are watching and listening to them. They may hate to admit it, but the stuff they really want to earn—more than cash—is attention from others.