Lots of people are upset by the recent changes that Facebook made to its website. The look is a little different, and things function a little differently. This has caused people to rant and rave and some are even boycotting the site. What's going on?
Actually, the reactions are a very common human response: We are very resistant to changes of any kind. Coca-Cola found out about this when the changed to the "New Coke" formula in 1985. It was a disaster primarily because consumers resisted the change. Coke was part of everyone's lives, and we begin to believe that the "traditional" the "tried and true" and "the way we've always done things around here" are the right way - the best way. And, we forcefully resist any changes to what we are used to.
In fact, familiar things have a sort of "moral force" associated with them. Not only are they "right" and "best," but it goes beyond that - a sort of "god wants us to preserve this, to do it this way, and to resist any change."
Leaders in organizations realize that there is strong resistance to change, and so a whole field has emerged to help organizations deal with and manage change. It's called Organizational Development," or OD. It is very difficult to get people to let go of the old and embrace the new - a real problem in this era of organizational mergers and acquisitions. People dig in their heels, believing the old ways and the old things are the best things, the right things, and the moral force takes over.