The Science of Gift-Giving

Gift-giving can be a nuanced exchange. Here are some ins and outs.

Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be.

Cognition

Quite simply, cognition refers to thinking. There are the obvious applications of conscious reasoning—doing taxes, playing chess, deconstructing Macbeth—but thought takes many subtler forms, such as interpreting sensory input, guiding physical actions, and empathizing with others. The old metaphor for human cognition was the computer—a logical information-processing machine.

Relationships

Love is one of the most profound emotions known to human beings. For some, romantic relationships are the most meaningful element in their lives, providing a source of fulfillment outside of ourselves. But the ability to have a healthy, loving relationship is not all innate.