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Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status (among peers and potential mates), decision-making, and mental and physical health. Corporations put the findings about consumer behavior to good use, and so should you in monitoring what, when, and why you buy.
1What Do Women Really Want?by Noam Shpancer, Ph.D.
2Are Today's Men Just Not Wired to Connect?by Mark Banschick, M.D.
3Are You Being Defensive?by Liane Davey, Ph.D.
4What, You Worry?by Andrea F. Polard, Psy.D.
5The 4 Steps You Should Take Before Dealing With a Conflictby Pamela D. Garcy, Ph.D.