Your Neurochemical Self

Getting real with a 200-million-year-old brain

Why You Can't Stop

Finding something new triggers the good feeling of dopamine, but the feeling soon passes and you have to find more to feel good again. Your brain rewards you with the joy of dopamine when you seek and find. Collecting is one way to stimulate it. So how can you stop? Read More

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Loretta Graziano Breuning, Ph.D., is a Zoo Docent and Professor Emerita of Management at California State University, East Bay. 

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