Your Neurochemical Self

Getting real with a 200-million-year-old brain

Why You Can't Stop

Finding something new triggers the good feeling of dopamine, but the feeling soon passes and you have to find more to feel good again. Your brain rewards you with the joy of dopamine when you seek and find. Collecting is one way to stimulate it. So how can you stop? Read More

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Loretta Graziano Breuning, Ph.D., is the author of Meet Your Happy Chemicals and founder of the Inner Mammal Institute.


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