Your Money and Your Heart

Understanding consumer behavior

Michal Ann Strahilevitz, Ph.D., is a professor of marketing at Golden Gate University.

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About Your Money and Your Heart

Maximizing the happiness and fulfillment you derive from money requires listening to both your emotional heart and your rational head. This blog offers advice on dealing with money in ways that maximize happiness. I cover financial decisions related to investing, shopping, and charitable giving. You’ll get sound financial wisdom and suggestions for getting as much happiness as possible from the money you already have. I will also write about other topics related to how emotions affect well-being in other contexts, including voting, health, and relationships.

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Just Say It

When and how should we open up to loved ones?