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Viagra Ads from China and Finland--A Funny Comparison

Each Viagra ad was fascinating. But then I compared the two...

It never occurred to me that ads for erection drugs could say so much about different cultures. But then I saw these two Viagra ads from China and Finland. 

Viagra ad from china, with sperm invading a huge egg, ala War of the Worlds
Viagra ad from China--Invasion of the Monster Sperm
http://adsoftheworld.com/media/print/pfizer_viagra?size=original

 

Viagra ad from Finland, where man has filled entire house with chopped wood
Viagra ad from Finland--Got Wood?
http://copyranter.blogspot.com/2010/02/nest-stop-on-viagra-world-sex-tour.html

What do these two very different ads for Viagra say about sex?

In most parts of the world, the last thing a Viagra-taking man wants to think about is conceiving a child--yet conception is the theme of the Chinese Viagra ad. There’s also China’s one-child-per family rule… So I’m wondering if the Chinese might not associate the ability to conceive with being virile and sexually desirable, and that’s the chord this ad is trying to strike.

The ad from Finland has real wood and metaphorical wood. Women who sleep with men who take Viagra will have plenty of both.

I ultimately resonate more with the Viagra ad from Finland. Then again, I'm writing for Psychology Today and not Guns and Ammo.

But I wonder which ad resonates more with women. The Chinese ad suggests sex with men who have aggressive, successful, monster sperm. And then there's sex with an industrious Finn who has a sense of humor and wants to make sure his lover stays warm and happy.

Which ad do you find most effective?

Click here to see the very cool, jumbo, War-of-the-Worlds version of the China Viagra ad.  Click here to see a bigger version of the Finland Viagra ad.

Source of the China ad: adsoftheworld

Source of the Finland ad: copyranter

Paul Joannides, Psy.D., is a research psychoanalyst, author of Guide To Getting It On, and a speaker on college campuses. more...

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