
Okay, so I'm a little slow. I just saw a copy of the new Calvin Klein Jeans billboard at Houston and Lafayette Streets in the city that never sleeps. It seems that some people are getting worked up about Calvin's little cuddle party, and I'm not talking sexually.
When I first saw the ad, I thought "Lucky Girl." Then I looked a little closer and wondered where they got the eighth grader.
I'm also of the old school when it comes to the guys. I'm not sure that waxing from your shoulders to your scrotum is good for a man, or his character anyway. (One of my colleagues, Stephanie, tells me they use Veet and not wax. Veet, schmeet, men weren't meant to have naked nipples and be without fiber below the belt.)
This ad appears to be of a guy who's having a masturbation fantasy. But if straight guys are going to have a threesome fantasy, it's usually going to be of two women and a man, not two men and a woman.
And that's when it hit me. The audience for this ad appears to be straight women and gay men. If so, Calvin's ad agency deserves a star on the streets of Chelsea. Straight guys probably don't buy Calvin products anywhere near the rate that women and gay guys do and this ad totally nails it, for the intended male audience anyway.























