While some companies still collect them, resumes rarely indicate which candidates have the most potential. Today more than ever, companies are looking for employees with qualities that don't typically show up on paper. How well do you communicate? Can you truly connect with others? Do you have the potential to be an influential leader? Companies want to know how you respond in the real world, working with the people around you. Those who have the social fluency to succeed in face-to-face settings and who use rich stories to promote their brand emerge as the rising stars.
Beyond simply getting along with others, we all have to "sell" our value and our ideas to get ahead. While most of my clients have reached some level of success, many struggle to communicate their value propositions during personal interactions—interviews, networking events or high-stakes meetings. My advice usually involves finding ways to make their individual strengths come alive. People need to know about your skills, but they are more interested in how and why you bring those skills to the table. If you can weave that information into a relevant story that is anchored by your unique capabilities, you can make a positive, lasting impression (without sounding boastful or awkward).