Yes!

How to be more persuasive in the workplace and beyond.
Noah Goldstein is a faculty member at the UCLA Anderson School of Management, co-author of the New York Times best-seller Yes!: 50 Scientifically Proven Ways to Be Persuasive, and senior consultant and writer with INFLUENCE AT WORK. See full bio

What Happens to the Value of Favors Over Time?

Like bread or wine? What happens to favors over time?

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