It is often the case when a new blog starts, that the author wishes to preface their noodlings, thoughts and cognitive ejaculations with some kind of proviso - I'm no different. Not in that respect anyway!
So... lets start with the cap doffed in the direction of fairness, egalitarianism and inclusivity. There are no two ways about it. Creativity rules. Period. "Creativity" in nature drives evolution and in the human animal it is at the heart of our advancement as a species. Be that in terms of art, science, technology or (sometimes!) politics. My academic and practitioner colleagues whose passion it is to investigate the art of schoolchildren, understand how creative activities can help with rehabilitation or recovery from tragedy and trauma are brilliant. Thank you for making a difference.
However, I have a grubby confession to make... No, this is not about to turn into a 12 step programme - but more on that in my future posts..! My confession is this. I am interested in profit (mine, hers, his, yours, theirs...). There... I said it (Starting to feel better already). I know, I know, as an academic I'm supposed to find some lofty philosophy, some holier-than-thou proclamation about how my interests, motives, passions and sensibilities collide to make the world a better place (more on that later too). Nope... I am an applied psychologist in a business school. I love creativity as an academic subject, but I have a desire to help organizations harness creativity to make money, improve ROI, turn a profit, increase efficiency - I think you get the picture. I won't pretend to be shame-faced about this proclivity, no siree! Returning value for shareholders is (at the moment) the motivating force behind organisational activity. Personally, I believe that the leaders of our nations missed a great opportunity to make some swathing creative changes to our world when we were at our lowest ebb in this recession. They could have reorganized our economies to be more concerned with stakeholders rather than just shareholders, they could have incorporated ecological, environmental or sustainability issues into the changes too. Alas they did not.