Wired for Success

How to fulfill your potential.
by Ray B. Williams

Why "serving" is the new selling.

By Ray Williams on September 5, 2010 in Wired for Success

The economic downturn has caused business not just to retool their market strategies, but also to fundamentally rethink the existing business model. And this must focus on service to the customer. Read More

Serving is the new selling

Submitted by Jeff Ogden on September 7, 2010 - 5:47am.

Ann Handley pointed me to this article and I could not agree more. A "services mindset" is more important than ever, particularly due to the fact that buyers are now in control. The balance of power has shifted. You document this well, Ray.

Jeff Ogden, the Fearless Competitor
Find New Customers "Lead Generation Made Simple"
http://www.findnewcustomers.com

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Ray Williams

Ray Williams is the author of Breaking Bad Habits and The Leadership Edge.

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