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Cocooning: The Baby Boomer Future?

Cocooning: the baby boomer future?

Many Baby Boomers who have the income means to retire from work are escaping into gated communities and now entire villages. Is this cocooning a healthy reward to a life of hard work, or mere escapism?

In central Florida, a 21st century American boomtown defies economic gravity. It's called The Villages. The 2000 census counted around 8,000 residents in the retirement community - now there are at least 80,000. At The Villages, there are no permanent residents under age 19. Children who visit are unwelcome after three weeks. Every household is home to at least one person over 55 - and they keep coming.

New residents buy homes that range from under $150,000 to more than $1 million. One of the huge attractions is golf. In The Villages, when you speak about being convenient, that means "golf-cart accessible." The allure of sunshine, low taxes, golf, bowling, dancing, mah-jong, and the ease of shopping and meeting people has fueled the phenomenal growth of The Villages - and it keeps growing.

Another striking thing about The Villages is that the developer owns just about everything. He owns the local radio station, which of course plays oldies and is piped by loudspeaker to the two downtowns. He owns The Villages Daily Sun, a full-size newspaper with multiple sections. The developer also owns a golf-car store, which advertises in the paper and on the local radio station, and sells carts that look like actual cars with headlights. Andrew Blechman, who wrote about The Villages in his book Leisureville, calls The Villages an age-segregated community. 

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The Villages was built in a year or so, Blechman says. But it has made-up history, including a man-made lake, which is supposed to be 100 years old with a lighthouse, and two manufactured downtowns that were themed by entertainment specialists from Universal Studios, he says. Blechman says people are gladly trading a more diverse, complex environment for life with a simple, benign and powerful developer.  "Everything's owned by the developer," he says. "The government is owned by the developer. Everything's privatized - and they're happy with that. You know, they've traded in the ballot box for the corporate suggestion box."

The lines between public and private, civic and commercial, real and fictional, are being blurred in The Villages, and it doesn't seem to bother the villagers at all.  Retirement at one time just meant no more work. But in The Villages, it means no more school buses holding up traffic, no more loud teenagers, no more local government intruding into your life, and no media full of bad news about your community. In short, a life free of irritation.

Is this the kind of life the 80 million Baby Boomers aspire to-segregated, isolated from other age groups, cocooned to an idyllic but unrealistic escape from the rest of us?

 

Ray Williams is the author of Breaking Bad Habits and The Leadership Edge.

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