My research has examined how men and women use Facebook and found that they differ in their Facebook use. Men reach out to form new relationships, but women tend to maintain their existing relationships. Specifically, men report that the use Facebook to find dates, job leads, and make new friends. Women, on the other hand, use Facebook to maintain existing relationships – to keep in touch with friends and family by posting status updates, uploading photos, sending private messages and friend requests.
This research also found differences based on personality. Psychologists maintain that people vary on five key dimensions: Openness to New Experience, Conscientiousness, Extroversion, Agreeableness, and Neuroticism. People high in Openness are more willing to try new things, while people low in Openness are unwilling to do so. Those who are high in Conscientiousness are well organized; those who are low are not. People high in Extroversion are outgoing and social while those low in Extroversion are Introverts, preferring less social stimulation. People high in agreeableness place an emphasis on being liked and getting along with people, while those low in Agreeableness do not care about being liked. Finally, people high in Neuroticism are high in emotional reactivity, while those low in Neuroticism are emotionally stable. To see where you, dear reader, fall on the “Big Five”, visit: http://www.outofservice.com/bigfive/