Why People Click

Social interaction and influence online

Rosanna Guadagno, Ph.D., is a social psychologist who studies online behavior at the University of Alabama.


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About Why People Click

Why do people spend so much time on the Internet? How do they make friends, influence one another, maintain romantic relationships? This blog examins these quaestions and much more. 

Current Issue

Let It Go!

It can take a radical reboot to get past old hurts and injustices.