Who We Are

New Ways of Thinking About People

Pavlov’s Stock Market

The laws of Pavlovian learning are similar to the laws governing the learning of expectations in humans. In this analogy "conditioned stimuli" are market indicators, and "unconditioned stimuli" are changes in market directions. Read More

i do agree with you, we are

i do agree with you, we are expecting a lot and if we didn't find our expectations we will get disappointed

good points

Good points about the improving economy and low interest rates and it the short term it looks like share trading is the right thing to do. But we also have to remember that in the near future interest rates will start to go up, especially in the UK.

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Steven Reiss is Emeritus Professor of Psychology and Psychiatry at The Ohio State University.

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