What Lies Beneath

The psychological basis of economic, financial, and social behavior
David Hirshleifer is the Merage Chair in Business Growth and a professor of finance and economics at UC Irvine. See full bio

Subscribe to What Lies Beneath

Behavioral Economics Basics

Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be.

Go to the Behavioral Economics Basics page for more on Behavioral Economics including:

Find a Therapist

Search our customized Directory for a licensed professional near you.

Current Issue

Everyday Creativity

How to start living creatively and reap the benefits.