There are things that you are doing on email and text that are undermining your efforts. Here are a few common mistakes that we make when sending messages online and a few tips to improve your communication. Read More
You will be stunned and amazed by the mistakes that you make when buying brands. Because they are unconscious you don't even realize that you are making them each time you reach for a brand new product. Read More
The most effective ads that transform cultures and sell brands work best by tapping into our deepest instinctual strivings without our own awareness. I call them the six S's. Find out how to recognize and resist them. Read More
Marketing experts have devised proven tactics guaranteed to influence the masses below the level of conscious awareness. Here are their most powerful ways to win people over—and how you can use them too. Read More
Are we really in control of the brands and products that we choose to buy? Cognitive neuroscience tells us that consumers, i.e. humans, make most of their decisions unconsciously. Elucidating the process will open our minds and inspire us to change for the better, both in how we sell and how we buy. Read More
Douglas Van Praet is the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing and applies unconscious behaviorism, neurobiology, and evolutionary psychology to business. more...