It is no surprise that people tend to be frugal when making purchases for themselves. They look for good deals and generally want to minimize the cost of the things that they buy. But what about when buying things for other people? Read More
Ulterior Motives is about the interface between motivation and thinking. Your goals have a huge influence on your behavior. The active goals that you have also influence your emotions, which in turn affect your preferences and thinking. The beauty of this set of topics is that it ultimately covers just about every area within cognitive science.