Ulterior Motives

How goals, both seen and unseen, drive behavior

Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.


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About Ulterior Motives

Ulterior Motives is about the interface between motivation and thinking. Your goals have a huge influence on your behavior. The active goals that you have also influence your emotions, which in turn affect your preferences and thinking. The beauty of this set of topics is that it ultimately covers just about every area within cognitive science.

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