People are often creatures of habit in the choices they make. A brand of toothpaste that you start to buy as a college student can easily become the brand you purchase most often for the rest of your adult life. Read More
Ulterior Motives is about the interface between motivation and thinking. Your goals have a huge influence on your behavior. The active goals that you have also influence your emotions, which in turn affect your preferences and thinking. The beauty of this set of topics is that it ultimately covers just about every area within cognitive science.