Ulterior Motives

How goals, both seen and unseen, drive behavior

Positive Fantasies Can Reduce Future Effort

It is important to visualize what is going to happen in the future. When you are making plans to accomplish a goal, it is valuable to think through all of the things that can go wrong. That simulation of the future can help you to figure out what you are going to do to overcome the obstacles that may keep you from achieving your aims. Read More

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Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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