Ulterior Motives

How goals, both seen and unseen, drive behavior

When Potential Beats Actual Performance

We evaluate how people will act in the future all the time. Hiring someone to do a job involves determining how well they will carry out that task. What kind of information do we use to make the decision about future performance? Read More

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Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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