Ulterior Motives

How goals, both seen and unseen, drive behavior.

Why Regret Makes Buying Experiences Better than Buying Stuff

Research suggests that people are happier when they buy experiences than when they buy objects. The kinds of regrets you experience after making a choice may explain why. Read More

An interesting implication

of the research appears to be that the era of mass industrial production was/is tantamount to systemic production of feelings of regret.

Other Example

It is a unique idea of making experience of buying rather than focusing on only objects. Another example is Build a bear, they have their workshops which not only make the good experience for the children and their parents but also provide options for children to see the complete process of bear making.

Other Example

It is a unique idea of making experience of buying rather than focusing on only objects. Another example is Build a bear, they have their workshops which not only make the good experience for the children and their parents but also provide options for children to see the complete process of bear making.

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Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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