Ulterior Motives

How goals, both seen and unseen, drive behavior.

Even young kids figure out what you like from what you choose

We figure out a lot about the people around us from what they do rather than what they say. The actions people take say a lot about what they truly want, while the statements people make may not reflect what they truly believe. Read More

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Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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