Ulterior Motives

How goals, both seen and unseen, drive behavior.
by Art Markman, Ph.D.

What do you pick when you see a sequence of options?

By Art Markman, Ph.D. on December 1, 2009 in Ulterior Motives

Some choices are made when all of the options are right there in front of you. For example, if you go to the supermarket, you see the wall of tomato sauce, and you can stand in front of it and compare all of the different brands and the different flavors of sauce for each brand. Read More

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Art Markman, Ph.D.

Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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