Ulterior Motives

How goals, both seen and unseen, drive behavior.

Behavior Change in the New Year: Change your environment

It is funny how we as a culture prepare for the holidays. In November, Thanksgiving comes, and families gather for a dinner. Immediately afterwards, there is cultural preparation for Christmas, Chanukah, and Kwanzaa. The day after Thanksgiving the stores encourage people to shop for the holidays. People put up decorations on their houses starting the weekend after Thanksgiving. Read More

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Art Markman, Ph.D., is a cognitive scientist at the University of Texas whose research spans a range of topics in the way people think.

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